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Tips for Giving the Perfect Virtual Interview for a News Story

A journalist conducts an interview, capturing reactions and insights during the opening ceremony
In the era of remote reporting, virtual interviews have become a cornerstone of modern journalism. Whether you’re a subject matter expert, a spokesperson, or a family member speaking on behalf of a loved one, how you present yourself during a virtual interview can significantly impact the story and how your message is received by viewers.

Set the Scene: Choose a Quiet, Well-Lit Space

Your surroundings speak volumes. Select a quiet, uncluttered location with good lighting. Natural light works best—sit facing a window if possible. Avoid sitting with a bright light or window directly behind you, as it can make you appear in silhouette. Remove distractions like background noise, pets, or visual clutter.

Check Your Tech

Before the interview, test your internet connection, webcam, and microphone. Use a computer or tablet with a stable connection rather than a phone if possible. A headset or external microphone can improve audio quality significantly. Close out unnecessary tabs or apps to prevent lag or interruptions.

Frame Yourself Professionally

Position your camera at eye level and frame your face and shoulders in the shot—think of it as a digital head-and-shoulders portrait. Avoid extreme angles or placing your camera too low (which can be unflattering and distracting). Maintain good posture and look into the camera when speaking to simulate direct eye contact.

Dress with Intention

Wear solid colors that contrast with your background. Avoid overly bright colors, busy patterns, or logos (unless you’re representing an organization). Your appearance should reflect the tone of the interview—whether professional, sincere, or advocacy-driven.

Prepare Your Key Messages

Before the interview, jot down 2–3 key points you want to communicate. Practice speaking them aloud. Don’t worry about sounding scripted, but know what matters most to you and stay focused. If the topic is emotional or sensitive, it’s okay to express feelings—but clarity and purpose help ensure your message is heard.

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